App Monetisation: Types, Trends, and Tenacity
Introduction The app market, along with smartphones, has grown enormously since its debut. From the original 500 Apple Store apps available to the now 8.93 million mobile apps in t
Digital marketing vs Mobile marketing: Differences, Advantages, Disadvantages
Introduction Oftentimes, digital marketing and mobile marketing are often confused for one another. It’s a common mistake to make! After all, the two share many key similarities
How to Create a Winning ASO Strategy: The Best ASO Strategies of 2022
Introduction App store optimization, or ASO, is the process of optimizing a mobile game or app for increased visibility on Google Play or the iOS App Store. It is integral for any
Mobile Games Marketing Guide: how to market your mobile game
Introduction Mobile games have existed for a long time now. In fact, the first-ever mobile game offered to the average consumer was developed in 1994 as a minimalist Tetris puzzle
Popular Mobile Marketing Strategies
Introduction Every day, mobile device (e.g., smartphone, tablet, etc.) usage continues to soar to all-time highs. In fact, the number of mobile devices worldwide is expected to gro
