12 ASO Q&A That Every Mobile Marketer Must Know
Introduction As technology evolves, so must marketing too. ASO, short for App Store Optimization, appeared as a mobile-marketing strategy alongside tech giants such as Apple with i
11 Tips To Increase Your App Installs
11 Tips To Increase Your App Installs One of the main concerns when creating your app is how you’d be able to make it stand out from the rest. There are about 2.87 million apps o
Gaming Personas: Who are they?
Introduction The mobile gaming industry has experienced immense growth in the most segmented of themes and genres. Mobile game publishers can see revenue growth in the more well-
Influencer Marketing for Games: Ultimate Guide
Introduction Influencers come in all shapes and sizes and can service any market imaginable. From acquiring downloads to promoting in-app purchases, influencers are your one-stop s