12 ASO Q&A That Every Mobile Marketer Must Know
Introduction As technology evolves, so must marketing too. ASO, short for App Store Optimization, appeared as a mobile-marketing strategy alongside tech giants such as Apple with i
Gaming Personas: Who are they?
Introduction The mobile gaming industry has experienced immense growth in the most segmented of themes and genres. Mobile game publishers can see revenue growth in the more well-
Influencer Marketing for Games: Ultimate Guide
Introduction Influencers come in all shapes and sizes and can service any market imaginable. From acquiring downloads to promoting in-app purchases, influencers are your one-stop s
Mobile Games Marketing Guide: how to market your mobile game
Introduction Mobile games have existed for a long time now. In fact, the first-ever mobile game offered to the average consumer was developed in 1994 as a minimalist Tetris puzzle
