Gaming Personas: Who are they?
Introduction The mobile gaming industry has experienced immense growth in the most segmented of themes and genres. Mobile game publishers can see revenue growth in the more well-
App Monetisation: Types, Trends, and Tenacity
Introduction The app market, along with smartphones, has grown enormously since its debut. From the original 500 Apple Store apps available to the now 8.93 million mobile apps in t
Digital marketing vs Mobile marketing: Differences, Advantages, Disadvantages
Introduction Oftentimes, digital marketing and mobile marketing are often confused for one another. It’s a common mistake to make! After all, the two share many key similarities
How to Create a Winning ASO Strategy: The Best ASO Strategies of 2022
Introduction App store optimization, or ASO, is the process of optimizing a mobile game or app for increased visibility on Google Play or the iOS App Store. It is integral for any
Mobile Games Marketing Guide: how to market your mobile game
Introduction Mobile games have existed for a long time now. In fact, the first-ever mobile game offered to the average consumer was developed in 1994 as a minimalist Tetris puzzle
