Revolutionizing the Music Industry with Free, Legal Downloads

Case Study

Striking the Right Chord: How Appvertiser's Customized Strategy Took Trebel to New Markets

Trebel is the world’s first licensed music service to deliver downloadable music for free. 

This makes Trebel a unique music app that provides free and legal music downloads for offline playback, along with a user-friendly interface, a diverse selection of music genres, and social features for sharing and discovering new music.


The Challenge

A Hard-to-Play Song

Trebel came to Appvertiser seeking to expand into new markets like Colombia and Indonesia and improve their existing operations. With a clear vision and the search for greater marketing resources, Trebel recognized the need for a growth marketing partner that could help them achieve their goals.

The Solution

Sound of Success

Appvertiser was eager to take on the challenge and develop a customized growth marketing strategy for Trebel. 

By leveraging its expertise and utilizing local channels beyond the typical ones like Google, Appvertiser designed highly targeted campaigns based on each country and music genre, adapting to the possibilities of each region. 

These strategies enabled Trebel to reach its audience and significantly increase its brand visibility, as well as its customer base.

The Results

Reaching Crescendo

Through our partnership, Trebel saw remarkable results from October to December, starting with 7.5 million installs, 1.4 million clicks and 120 million impressions in late October. 

These achievements further motivated our team to continue refining and adapting the strategy to Trebel’s changing needs, which resulted in almost 10 million clicks and 145 million impressions in January, ultimately increasing the visibility of their brand and improving their operations.