The 6-Step Guide to Find Winning Creatives for Your Digital Campaigns
Before reading this guide -> / After reading it ->
Are you tired of seeing lackluster results from your digital campaigns?
Are you just a curious person that bumped into this article?
Fear not, dear reader! Our 6-step process for finding winning creatives is here to help.
Step 1: Identify Areas of Opportunity
The first step in our process is to understand what’s worked in the past and what hasn’t.
We dive into your historical data to identify past successes and failures, and use that knowledge to develop a plan of attack. But we don’t just stop there. We also look for areas where we can optimize and improve.
Maybe there’s a channel or platform that you haven’t explored yet, or maybe there’s a type of content that’s worked well for other brands in your industry.
By identifying areas of opportunity, we can set ourselves up for success from the start.
Step 2: Understand Market Trends
It’s not just about what’s worked for you in the past – we also need to understand what’s working for other brands in your industry.
That’s why we do the research to make sure we’re up-to-date on the latest trends and tactics.
We’ll look at what your direct and indirect competitors are doing on each platform, channel, and country, plus the benchmark of what is working for other clients. By understanding the market trends, we can make sure that our creatives are aligned with what’s resonating with your audience right now (yes, right now).
Step 3: Catch Users’ Trends, right now
You need to know this: it’s not just about what your competitors are doing – we also need to know what your audience is into right now. Momentum is everything, and we’re on the lookout for what’s hot in your industry.
We scour the same feeds as your target audience to identify what content is getting the most engagement.
By catching users’ trends, we can make sure that our creatives are aligned with what your audience is actually interested in.
Step 4: Time to Plan
Now that we have a sense of what’s working and what’s not, it’s time to develop a test plan. We create a variety of creatives based on the historical data and trends we’ve identified, and get ready to put them to the test.
But we don’t just throw everything at the wall and hope something sticks. We’re strategic about our testing, and make sure that we’re testing clear variables to produce clear results.
This helps us understand what’s actually driving success and allows us to optimize accordingly.
Step 5: Time to Test
Let the games begin! We run campaigns, split budgets, and conduct A/B tests to determine which creatives are resonating with your audience. We recommend testing at least 5 new creatives for every $10,000 of weekly spend, so we can get a clear picture of what’s working.
But it’s not just about running the tests – it’s also about analyzing the results. We use data to guide our decision-making, and are constantly looking for ways to optimize our campaigns.
Step 6: Explode Winning Creatives
We’ve found the golden ticket! Once we’ve identified winning creatives that both the algorithm and users love, it’s time to ramp up the spend and take things to the next level. We carefully scale the spend to make the most out of our winning creatives while avoiding creative burn.
But it’s not just about spending more money – it’s also about optimizing our creatives for maximum impact. We’ll tweak our creatives to make sure they’re performing at their best, and look for opportunities to expand our reach and drive even more growth.
Take a look at how we boosted Plato‘s visibility with the right synergy of creatives.